To celebrate the grand opening of our first brick and mortar retail premises, we have woven a very special spring/summer woven sling collection that we have named the ‘catapult collection. These slings feature a very stunning multicolour weft, an arrangement that we’ve never applied to any of our slings in the past. The weft yarns were manually alternated to create these sophisticated spring/summer ombre effect.
In the midst of an exciting era where babywearing is getting very popular, we created Joy and Joe baby® to radically rethink the way wraps carriers are designed and presented to customers.
Over time, we have garnered a reputation for creating durable wrap slings that are also very stylish for parents to wear and most importantly very comfortable and safe for children.
Drawing from our life experiences of nurturing our children from their difficult beginnings in the neonatal ward, we are keen to promote the advantages and joys of carrying and holding babies close to a wider audience.
We continue to infuse a hand finished craftsmanship with a modern style into our wraps, offering mums and dads a very enjoyable wrap carrier that is refreshingly authentic and reliable.