Designed, woven and tailored here in the United Kingdom as with all our wraps
Super- sturdy, Strong, Loomstate, Mid weight, Suitable for carrying babies and toddlers
Like our older SMP wraps, these wraps were woven to perfection and the structure of our double weave has been deliberately engineered to give you a wrap that will last you for many years to come.
In the midst of an exciting era where babywearing is getting very popular, we created Joy and Joe baby® to radically rethink the way wraps carriers are designed and presented to customers.
Over time, we have garnered a reputation for creating durable wrap slings that are also very stylish for parents to wear and most importantly very comfortable and safe for children.
Drawing from our life experiences of nurturing our children from their difficult beginnings in the neonatal ward, we are keen to promote the advantages and joys of carrying and holding babies close to a wider audience.
We continue to infuse a hand finished craftsmanship with a modern style into our wraps, offering mums and dads a very enjoyable wrap carrier that is refreshingly authentic and reliable.