In this design, you will see little hearts clustered around larger hearts. Our 10 year old daughter, Joy was born with a hole in her heart and that hole was mended many thanks to the heart surgeons who took on this brave and complex open heart surgery. We will be donating a significant percentage of our proceeds from the sale of this particular design to downs heart charity, Glenfield hospital or the great Ormond street hospital. Both hospitals have contributed to the well-being of our darling daughter Joy.
In the midst of an exciting era where babywearing is getting very popular, we created Joy and Joe baby® to radically rethink the way wraps carriers are designed and presented to customers.
Over time, we have garnered a reputation for creating durable wrap slings that are also very stylish for parents to wear and most importantly very comfortable and safe for children.
Drawing from our life experiences of nurturing our children from their difficult beginnings in the neonatal ward, we are keen to promote the advantages and joys of carrying and holding babies close to a wider audience.
We continue to infuse a hand finished craftsmanship with a modern style into our wraps, offering mums and dads a very enjoyable wrap carrier that is refreshingly authentic and reliable.