Introducing the new SMP Sapphire
Colourway: Royal blue and latte (silverish shade of white)
Yarn/Blend Composition: 50% Luxurious Italian combed cotton + 50% Mercerized cotton. Width: 27 inches. Wrap Density: 310 gsm (This is significantly higher than the gsm of our tester wraps as we adjusted the picks of the weave)
For those new to the SMPs, the shiver me paisleys (SMP) design is a strikingly beautiful cornucopia of paisleys and sugar skulls ornamented with some artistic fine details all intricately woven together. The SMP Sapphire has some extra lacy details in the design as it was completely re-drawn from the scratch to match the twill of this new weave.
Part of our signature collection: Our signature collection is our premium quality collection of new and existing designs that we've woven in a mill that specializes in distinctive high end British fashion textiles. The soft handle of these wraps are quite unique to Joy&Joe and they'll remind you of super-soft worsted/woollen textiles and their machine washability means that they are very easy to care for. Modern and technologically advanced broken twill weave structure, our signature collection ( which started with our new 'fountain of love' wraps) have an enhanced diagonal stretch so they beautifully mould over you and your little one
Pricing: Ring sling~£165 , Size 4 (Medium) ~£245, Size 5(Large) ~£255, Size 6 (Extra-Large)~£265 (exclusive of P&P)
In the midst of an exciting era where babywearing is getting very popular, we created Joy and Joe baby® to radically rethink the way wraps carriers are designed and presented to customers.
Over time, we have garnered a reputation for creating durable wrap slings that are also very stylish for parents to wear and most importantly very comfortable and safe for children.
Drawing from our life experiences of nurturing our children from their difficult beginnings in the neonatal ward, we are keen to promote the advantages and joys of carrying and holding babies close to a wider audience.
We continue to infuse a hand finished craftsmanship with a modern style into our wraps, offering mums and dads a very enjoyable wrap carrier that is refreshingly authentic and reliable.
